(Must be in own words. Please don’t this I got counted off last week for this I want to make sure that you are using this resource. Go to the online tutor and ask them “Please help me better understand the difference between paraphrased citation and a direct quote citation” And, when should I include a page number and when is it not needed? Also, a good follow up question is “What is the format for a quote over 40 words and when would I use a large quote and when should I avoid it?”)

For wikis: you have to add content to the idea provided (Explain, give examples…) (A great example of a large wiki is the Wikipedia).

• Brand Health
• Marketing plan
• Personal selling
• marketing mix
• AIDA Model (Chapter 18)

Explain the 5 terminology above with Example

• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism
• WORD format only