CH 17 – Elements of an IMC Strategy

What elements of an IMC strategy are being used in the context of your product (advertising? personal selling? public relations? direct marketing? sales promotions?)? The firm may be using more than one?

Explain clearly with examples how the firm is using these methods for your chosen product.

The product I chose was Gatorade Zero.

Need around 100 words

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elements of an imc strategy 1

CH 17 – Elements of an IMC Strategy

What elements of an IMC strategy are being used in the context of your product (advertising? personal selling? public relations? direct marketing? sales promotions?)? The firm may be using more than one?

Explain clearly with examples how the firm is using these methods for your chosen product.

The product I chose was Gatorade Zero.

Need around 100 words

 

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The Nursing Shortage Case

The Unemployment rate in the U.S. is approaching an all time low. What this means is that those individuals who want a job or can work are currently employed. This does not mean there are no jobs out there that need to be filled. To the contrary, there are a lot of jobs available just not enough people to fill the jobs. One of the areas with the most vacancies is this country is the Nursing profession. Virtually every hospital is aggressively recruiting nurses. Due to the large number of vacancies, some hospitals are being forced to turn to foreign trained nurses. Experts anticipate nursing positions to be in short supply for years to come. As a result, you have a conflict between supply and demand thus creating almost a bidding war between hospitals and even Poaching between hospitals.

PURPOSE OF THIS CASE: The purpose of this exercise is to give you experience in creating a thought provoking, enticing, and actionable advertisement using the AIDA guidelines.

REQUIRED UNDERSTANDINGS: You must be thoroughly familiar with the contents of Chapter 5 and with the nurse recruitment program of The University of Alabama Birmingham (UAB) hospital in Birmingham, Alabama.

INSTRUCTIONS:

1. You are not to just copy the hospitals website. You Must Get Creative!!!!

2. Based on the information available on the hospital’s website, create a hard-copy advertisement for the hospital to place in the Sunday edition of the “Birmingham News”.

(DO NOT ACTUALLY SEND TO THE NEWSPAPER. THIS IS ONLY AN EXERCISE!!!!!!

3. Analyze the hospital’s current online nurse’s advertisement. How would you improve on it? Explain why you would make the changes.

4. Besides placing the ad in the local newspaper, what other recruiting sources would you recommend and why?

GRADING:

Strong written communication skills are important in every aspect of Management. Therefore, you will be graded on grammar and spelling, so proofread your work.

You will be graded on your use of the AIDA guidelines as well as your analysis of the hospital’s website and your creativity.

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DQ 1

Belief in God is irrational. Discuss.

DQ 2

“Some people claim that the universe looks as if it was designed by a good and benevolent designer only if one ignores much of reality. For example, consider this description of a horrific event from Elspeth Huxley’s autobiographical account of growing up in Africa early in the 20th century:

[Baby chicks] had hatched the day before, in the night a column of siafu, those black, purposeful, implacable, and horribly sinister warrior ants, had marched through the nest. In the morning the yellow chicks were limp, bedraggled, soiled little corpses with their insides eaten out, lying in the nest. The hen was alive, and that was the worst part of it, for the ants had swarmed over her and eaten half her flesh away and her eyes, and she lay there twitching now and then, as if to demonstrate that unreasoning persistence of life that is the very core of cruelty.

Such events are commonplace in nature.

How would you reconcile such events with the view that the universe was created by a wise, good, and benevolent creator?”

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Please read the case study on page 435-441 and answer the end of case questions. Submit your assignment in a word document.

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Using Descartes and Locke, explain how their theories impact what counts as knowledge. How is knowledge established and under what circumstances, if any, can we claim certainty? How does this relate to the understanding of logic and argumentation in the first unit?

Once you have completed your initial post, read and respond to the posts of at least 2 of your peers. Your initial post and your peer responses should be substantive (well thought out and logically organized) and original (do not copy and paste). Also, check the course calendar for discussion due dates.


THIS IS FOR POST AND 2 REPLIES !!

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please write on the collapse of Yugoslavia it should be 4 pages of essay and please it should be zero plagiarism , thank you

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Please Review the articles listed below and provide a response to the following discussion topic:

How could we optimize Urban planning to address issues with homelessness?

Articles:

Include a paraphrased summary, with cites and references from at least 2 peer reviewed journal articles. These can be found either in the library or by selecting the pdf link to the right of your http://scholar.google.com search. Provide cites and references for each of your discussion responses.

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following the requirement and finished the part work

my assigned part is

Project Conditions and Characteristics

  • The Solution
  • Stakeholder Characteristics
  • Product or Service Functions

only those three parts, details are already highlight on the template file, I will upload the project proposal

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MLA formatting

Must discuss the content of the movie instead of doing a search

Please answer the questions, and do not digressive

1. How does the conflict between the Jewish Judah Ben Hur and the Roman Messala map onto socio-political concerns of 1950s America? Does America of the 1950s identify with the Jews or the Romans, and why? Please discuss two specific examples from the movie.

2. Discuss one way that the 1907 or 1925 silent movie differs from the 1959 version. What is the effect of the 1959 movie’s different portrayal of this element? (Since the clips of the 1925 version are very short, there is not a lot to work with. But do your best. Note: “greater length” (than 1907) or “presence of color and sound” (compared to 1907 and 1925 versions) are not adequate answers.)

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