Genogram will include family dynamics, what is important to your family, addiction history if applicable, and a health history……………………………………………………….

– Essay Answers | www.essayanswers.org

Scenario

You were recently promoted to the position of Director of the Medical Surgical unit at your local hospital. You just finished meeting with a group of Directors who were discussing the Catheter Associated Urinary Tract Infection (CAUTI) rates. Your unit’s CAUTI rate has not decreased since the implementation of a new policy over a year ago. Financial repercussions of the high CAUTI rate cannot continue. You have been given the task of reviewing the policy and creating a SWOT Analysis, offering recommendations for change.

Instructions

ASSIGNMENT CHAPTER 10 & 11

1. (10 points) Read carefully Textbook Chapter 10 and the Power Points; then Answer the following Questions:

o Discuss, in-depth, Reasons for Product Standardization in Global Markets. What are some Benefits and Challenges in Product Standardization? (see textbook p 397 – 404)

o Discuss, in-depth, Reasons for Product Adaptation in Global Markets. What are some Benefits and Challenges in Product Adaptation?

2. (10 points) The Textbook (-. 390 – 391) explains how Starbucks’ Introduced Coffee to Chinese Markets using Product Adaptation Strategies. Select a Product (possibly/assume New to the Chinese markets; give Name and Picture of the Product). Discuss, in-depth, How you would Introduce that Product (you have Selected/Identified) to Chinese Markets.

3.(10 points) Read carefully Textbook Chapter 11 and the Power Points; then Answer the following Questions:

Discuss, in-depth, Important Pricing Factors that Should be Considered in the Pricing of a Product or Service. (see Chapter 11 Global Pricing Strategy – Lecture Supplement – Introduction, p. 1).

4. (5 points) Counter Trade (barter system) involves Trading or Exchanging Goods or Services without Currency. Discuss, in-depth, Reasons and Importance of Counter Trade Price Transactions to Developing Economies (see textbook p. 467).

5. (10 points) Assume that you have Developed a Product, that is a Global Innovation (E.g. a Music Album, a Personal Care product, a Food Product, or a product you have in mind), that you want to Export to a Foreign Wholesaler in Mexico or China – for Distribution and Sale to Retailers and Final Consumers. Discuss, in-depth, Factors Influencing Pricing Decisions (Competitive factors, Consumer Culture factors, Product factors, Distribution Channel factors and Country factors – See textbook p. 442 – 451) that you will Consider in Setting Price for your Product to a Foreign Wholesaler, and down-stream to Consumers.

With regard to the Scramble for Africa, what different perspectives on the scramble are present in the primary sources found in the “Working with Evidence” section at the end of Chapter 18? Do they contain critiques of the scramble? Where and how, if so? Your response should discuss at least three of the sources found in that section. As always, be sure to use specific evidence from the readings to support your argument.

This is the book we use

Ways of the World with Sources, Volume 2, 4th Edition – 180 Day Option

ISBN: 9781319109806

By: Robert W. Strayer; Eric W. Nelson