Yahoo Finance

1. Search for the beta of your company (Pepsi-co)

2. In addition, find the beta of 3 different companies within the same industry as your company (Pepsi-co).

3. Explain what beta means and how it can be used for managerial and/or investment decision

4. Why do you think the beta of your company (Pepsi-co) and those of the 3 companies you found are different from each other? Provide as much information as you can and be specific.

Part 2: Capital Budgeting

Before you respond to Part 2 of discussion 6 review the following information on Capital Budgeting Techniques

Capital Budgeting Decision Methods

CAPITAL BUDGETING (PRINCIPLES & TECHNIQUES)

To avoid damaging its market value, each company must use the correct discount rate to evaluate its projects. Review and discuss the following:

• Compare and contrast the internal rate of return approach to the net present value approach. Which is better? Support your answer with well-reasoned arguments and examples.

• Is the ultimate goal of most companies–maximizing the wealth of the owners for whom the firm is being operated–ethical? Why or why not?

• Why might ethical companies benefit from a lower cost of capital than less ethical companies?

No Plagiarism APA formate please.

• Click on the Session 2 Discussion link and create a new thread to respond to the discussion prompt. After posting your initial response, please comment on classmates’ responses. Respond by making constructive responses or by raising other questions that will promote further discussion and learning by all of us.It is best practice to post early and continually participate throughout the session. You will be graded not only for your posting, but your participation in this discussion. Your initial post is due by Wednesday at 11:59 P.M. (MST) of the session in which the discussion is assigned. A minimum of two (2) additional response posts are due by Sunday at 11:59 P.M. (MST). These are minimum requirements. Be sure to follow any additional guidelines posted by the instructor for the course in regards to discussions.Review the rubric for the discussion.

  In-Seat Students:

  Review the discussion prompt below. Then prepare a list of talking points in order to be prepared for the class discussion. Please bring a printed copy to class.

  Discussion Prompt: Effective Visual Communication

  Crafting effective business communications requires planning, composition, and completion.
  Go to the Accenture website (one of the world’s top consulting firms), review the site, and answer the following questions:
  • Who is their audience?
  • How effective is their message? Explain your assessment, using specific examples from the website as well as your textbook.
• 

  Session 2 Communication Planning Paper

  Prepare a 2 to 3 page (not including cover page and reference page) APA formatted paper outlining the planning process for a business communication you intend to create. There are three sections to your paper.
  • The first section should detail your purpose and audience analysis.
  • The second section should detail how you intend to satisfy the audience’s needs.
  • The third and final section should address any adaptations you may need to make to increase the effectiveness of your communication.
  Your paper should be formatted according to APA standards, include a cover page and references page, and include at least two sources. Your textbook can count as one of the sources. Click on the Session 2 Writing Assignment link to submit your assignment by the posted due date. Review the rubric available in Due Dates and Gradesfor specific grading criteria.