The Nursing Shortage Case

The Unemployment rate in the U.S. is approaching an all time low. What this means is that those

individuals who want a job or can work are currently employed. This does not mean there are no jobs

out there that need to be filled. To the contrary, there are a lot of jobs available just not enough people

to fill the jobs. One of the areas with the most vacancies is this country is the Nursing profession.

Virtually every hospital is aggressively recruiting nurses. Due to the large number of vacancies, some

hospitals are being forced to turn to foreign trained nurses. Experts anticipate nursing positions to be in

short supply for years to come. As a result, you have a conflict between supply and demand thus

creating almost a bidding war between hospitals and even Poaching between hospitals.

PURPOSE OF THIS CASE: The purpose of this exercise is to give you experience in creating a thought

provoking, enticing, and actionable advertisement using the AIDA guidelines.

REQUIRED UNDERSTANDINGS: You must be thoroughly familiar with the contents of Chapter 5 and with

the nurse recruitment program of The University of Alabama Birmingham (UAB) hospital in Birmingham,

Alabama.

INSTRUCTIONS:

1. You are not to just copy the hospitals website. You Must Get Creative!!!!

2. Based on the information available on the hospital’s website, create a hard-copy advertisement for

the hospital to place in the Sunday edition of the “Birmingham News”.

(DO NOT ACTUALLY SEND TO THE NEWSPAPER. THIS IS ONLY AN EXERCISE!!!!!!

3. Analyze the hospital’s current online nurse’s advertisement. How would you improve on it? Explain

why you would make the changes.

4. Besides placing the ad in the local newspaper, what other recruiting sources would you recommend

and why?

GRADING:

Strong written communication skills are important in every aspect of Management. Therefore, you will

be graded on grammar and spelling, so proofread your work.

You will be graded on your use of the AIDA guidelines as well as your analysis of the hospital’s website

and your creativity.

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Improving Communication Competence Paper

All of us, no matter how learned or skilled in the field of communication, still experience problems communicating interpersonally with others to some degree, so we need to find ways to increase our competence as communicators. By completing this paper I hope you will gain both confidence and ability to more effectively deal with interpersonal communication problems in the future.

In this paper, you will: (1) describe an aspect of interpersonal communication that you recognize as being an area of needed improvement for yourself, (2) use theories and concepts from our textbook and/or class lectures to analyze why you might encounter some of the communication problems that you experience, (3) again, using theories and concepts from reading and/or online lectures, describe an action plan for improving communication competence in that area that you’ve discussed.

One way to proceed with this paper is to think of situations where you find it difficult to engage in communication or to achieve your communication goals. For example, maybe you find it difficult not to compete during interpersonal conflict, maybe you’re just not sure how to disclose feelings in a relationship that is important to you, or maybe you don’t know how to effectively listen to a child or parent.Another suggestion is to make notes of topics discussed in your text with which you can personally identify. For example, after reading the text you may realize that you use language in unconventional ways, possibly in detrimental ways. Or, after reading about nonverbal communication, you realize that you misinterpret a friend’s facial expressions a great deal.

• Each paper should be 3 – 5 pages long. Headings, title pages, and works cited pages do NOT count toward your page count.
• Paper should include an introduction, body, and conclusion.
• Each paper should include documentation of your source(s) – at a minimum, you should cite our textbook.
• The paper should be double-spaced the paper with 12 point Time New Roman font.

Organizational Guide

I. Statement to get reader’s attentionII. Identify importance of communication to relationshipsIII. Thesis statement

I. Describe an aspect of communication that you recognize as being an area of needed improvement for yourself.

• Provide at least one detailed illustration of how this aspect of communication impacts your ability to achieve communication goals.

II. Analyze why you might experience the problems that you do.

• In this section, it’s critical that you use theories and concepts from your textbook and/or class lecture as a basis for your analysis.
• Please be very specific about how a theory/concept relates to the analysis you’re making.

III. Describe an action plan for improving communication in the area that you’ve discussed.

• Prepare and detail a plan for improving your communication competence.
• Again, use theories and concepts from reading and lectures as a basis for your plan.
• Also, explain how your plan will help you attain your goals.

I. Summarize the paperII. Wrap up the paper with a statement of significance

• I call this the “So What?” statement. You should tell your readers why this experience and/or concept/principle is important for you, for them, and/or for everyone to know